Privacy Policy

How we handlepersonal data.

Add Leads processes personal data belonging to two groups: the agents and freelancers who register as partners, and the customers those partners introduce for personal finance applications. This policy explains what we collect, why, who it is shared with and what rights people have over it.

Last updated: 13 August 2026

01

Who we are

Add Leads (“we”, “us”) is a personal finance distribution business operating in the United Arab Emirates. We act as the processing back office for partner-introduced personal finance applications and submit those applications to licensed banks and finance companies in the UAE.

Insert your registered legal entity name, trade licence number, licensing authority and registered address here before publishing. A privacy policy without an identifiable controller is not enforceable and will not satisfy a bank’s compliance review.

02

Data we collect

From partners — name, mobile number, email address, city, and any account or payout details you provide so we can pay you.

From customers introduced by partners — the information required to assess and submit a personal finance application:

  • Identity details: full name, nationality, date of birth, Emirates ID and passport details.
  • Contact details: mobile number, email address, residential address.
  • Employment and income details: employer, position, length of service, salary and how it is credited.
  • Financial details: bank statements, existing liabilities, credit commitments and related obligations.
  • Application records: which bank the file was submitted to, its status, decisions and correspondence.

We also collect basic technical data when you use this website, such as pages viewed and approximate location derived from your IP address.

03

Why we process it

  • To assess a customer’s eligibility and identify the bank most likely to approve the application.
  • To prepare, submit and follow up personal finance applications with banks and finance companies.
  • To verify identity and meet know-your-customer, anti-money-laundering and other regulatory obligations.
  • To keep the introducing partner informed of the application status and to calculate and pay their payout.
  • To operate, secure and improve our services, and to respond to enquiries.

We process customer data on the basis of the customer’s consent to have their application submitted, our legitimate interest in operating the service, and our obligations under applicable UAE law.

04

Customer consent and the partner’s responsibility

Partners must obtain the customer’s clear consent before submitting their details to us. By submitting a lead, a partner confirms that the customer is aware their information will be shared with Add Leads and with banks for the purpose of a finance application, and that they have agreed to be contacted about it.

Submitting the details of a person who has not agreed to be contacted is a breach of our partner terms and may be unlawful.

05

Who we share data with

  • Banks and licensed finance companies in the UAE, for the purpose of assessing and processing the application.
  • Credit bureaus and verification providers where the bank or applicable regulation requires a check.
  • Service providers who host, secure or support our systems, under confidentiality obligations.
  • Regulators, law enforcement or courts where we are legally required to disclose.
  • The introducing partner, who can see the stage and outcome of applications they submitted.

We do not sell personal data, and we do not share customer data for third-party marketing.

06

Storage, retention and security

Data is stored on access-controlled systems, with role-based permissions so staff can only reach the records they need. Documents are transmitted and stored using encryption in transit and at rest, and application activity is logged.

We retain application records for as long as necessary to provide the service, to support the relationship with the bank, and to meet legal, regulatory and audit requirements. When a retention period ends, records are deleted or anonymised.

Confirm your actual retention periods with your compliance advisor and state them explicitly here — banks and regulators will ask.

07

International transfers

Where data is processed outside the United Arab Emirates — for example by a hosting or software provider — we take steps to ensure it receives a comparable level of protection through contractual safeguards with those providers.

08

Your rights

Subject to applicable UAE data protection law, you may request to:

  • Access the personal data we hold about you.
  • Correct data that is inaccurate or incomplete.
  • Request deletion of data where we are not required to keep it.
  • Withdraw consent for processing, understanding that this may end an application in progress.
  • Object to or restrict certain processing.
  • Request a copy of your data in a portable format.

To exercise any of these, contact us using the details below. We may need to verify your identity before acting on a request.

09

Cookies

This website uses a small number of cookies and similar technologies to keep the site working and to understand how it is used. You can block or delete cookies in your browser settings, though some parts of the site may not function as intended.

10

Changes to this policy

We may update this policy as our services, systems or legal obligations change. The latest version will always be published on this page with the date it took effect.

11

Contact

Questions about this policy, or a request relating to your data, can be sent to management@eaglexfs.com or raised with the partner desk on our contact page.

This policy is a professionally structured starting point, not legal advice. Have it reviewed by a UAE-qualified legal advisor against Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and any requirements imposed by the banks you submit to.

Talk to the desk
Office

Add Leads
Al Garhoud
Dubai, United Arab Emirates

Working hours
Monday – Friday
9:00 – 18:00
Saturday
10:00 – 14:00
Sunday
Closed

Leads sent outside working hours are picked up the next working morning.

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Personal finance specialists in the UAE. You bring the customer, we run the case and pay you on disbursement.

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© 2026 Add Leads. All rights reserved.Add Leads is an introducer and processing partner. Lending decisions are made solely by the bank or finance company.DUBAI · UAE